It's time for my design update! This semester has been mostly working on just a couple of different huge projects so now I'll be showing some final products! After spring break I will be starting on all my final projects already! I've created some good work this semester that I'm happy to share with you all!
You all may be thinking, "Why these again?" This is the last time they'll appear in a blog post for a while, but now I'll look at them from a design perspective. Throughout this project and a couple others that I have done in that class, I learned a lot about advertising. The project was a photography-based design project, it was meant to get us off the computer and working with our hands. My professor saw the potential of a campaign in my idea, so he challenged me to complete three different designs. Having a campaign means that all the ads must be different but in the same "family". All the designs of the ingredients in my images are different, but the tagline and logo are in the same spot on every ad. If I were to expand even more on this campaign, all the elements would follow this same format.
These images are all samples of a design project that took over two months to complete! I was assigned the task of re-branding a city with a design system that showcases the city's culture, lifestyle, and promotes tourism. I chose Tel Aviv, Israel because I spent a couple of days there a year ago and I'd love to go back, it's a very interesting city.
The branding project included postcards, a logo and tag line, patterns, street signage and advertising, and merchandise options. I was inspired by the city's large amount of Bauhaus architecture, it has the most buildings designed that way out of anywhere besides Germany itself! The design you see on the pole and street signage is actually a trace of the map of the city. The logo's extending lines and the bright red are influences from Bauhaus design, and if you look closely, there is a building-like shape in the logo that also nods to the architecture and the fact that Tel Aviv is constantly evolving and growing.
I learned a lot from this project but I think that my biggest takeaway was to not settle. I sent my work to the professor for feedback dozens of times and eventually I thought, "Stop giving me things to fix, I just want to be done!", but every time I asked for feedback, my work improved. I want to be making the best work that I possibly can, so if that means making four versions of the process book for the city branding project or re-shooting that stop motion project five times, I'll do it.
These were a fun, quick assignment! The weekly assignment in one of my classes was skateboard mock ups. I don't skate myself, and a lot of the inspiration I looked at wasn't exactly my style either. I did think that doing wood-burning on a skateboard would look really cool, and then somehow got to thinking of a coffee shop in my hometown called Little Bear Coffee Co. They're a fairly new business but have massive popularity in the community. I'm in love with their branding and slogan and thought that the wood burning idea seemed right up their alley.
The first design nods to their name, Little Bear, and the location. It'a a local coffee shop and they often do events to bring the community together. The second and third designs have variations of their logo "burned" onto the bottom of the board and different designs on the deck, one is the name and the other is their slogan, "Use Coffee, Love People". I love these designs so I posted them on my Instagram and got a comment and like from them, which was awesome!
I love being able to share my work in this way and talk about it, I hope you like it too! If you've ever got any questions about my work, drop a comment and I'd love to answer them!
Thanks for reading!
xx, Hannah